Together with impact agency Fabrik, we produced all film and photography for the Maailma on kaunis campaign. The concept, Kansallismaisema, celebrated Finland’s shared landscape and showed Helsinki Railway Station as a place that connects people and everyday beauty.

We brought the concept to life through authentic storytelling and imagery that captured Finland as it is. The campaign was filmed across the country with a focus on stunning landscapes and genuine moments.

The campaign reached millions across social media and national media channels and received exceptional public response for its honesty and calm tone. It became one of the most successful creative projects ever made for the station, praised for how it represented Finnish life and travel with sincerity and respect.

Maailma on kaunis reminded us that meaningful storytelling can redefine how people see familiar places and make a brand part of something larger than itself.