For several years now, we've had the privilege of working as Iittala's creative production partner across a range of important projects, a collaboration we're more than proud of.

It began with Solare, the first expression of Iittala's most significant brand renewal in seventy years. Our role was to show the human side of design: by revealing the craft instead of hiding it, we built a story around emotion and presence, shot inside Iittala's own glass factory.

From there, the partnership grew. We returned to the factory floor to capture Iittala's collaboration with Byredo, bringing two design worlds into a single visual language. And in the project closest to our hearts, Iittala x Pokémon, we helped bring one of the most iconic names in the world into Iittala's world of craft. For us, something close to a childhood dream come true. The hero film for Pokemon became the living face of the launch across stores and digital channels.