Finavia’s restaurants and shops team wanted to increase how travelers use the airport’s food, retail, and service offerings. Most of their marketing had focused on outdoor and in-terminal screens, but the younger demographic simply wasn’t engaging there. We suggested shifting the focus to social media, where behavior and spending habits are shaped long before people arrive at the airport.

We built a complete social media strategy and content model for the year ahead. The goal was to make the airport’s restaurants and stores look genuinely interesting and relevant to everyday life, not just travel. Over sixty videos were produced, representing more than a hundred brands without competing against each other.

The content mixed formats and tones to stay fresh: short aesthetic montages, humorous takes, and personal stories from people behind the scenes. Each video was made to feel natural to the platform while still building a consistent visual language for Finavia.

The renovation helped Finavia’s commercial team reach a new audience, creating awareness and intent where traditional media could not.