Toivola Festival is a celebration of art, culture, and conversation curated by Jani Toivola. From the start, the goal was to build a festival that feels personal and meaningful, something that connects with people on a human level and invites them to be part of a shared story.

We created the festival’s visual identity through film, photography, and social media storytelling. The work included brand videos, stills, and short documentary pieces that captured the ideas and people behind the event. Every piece was made to make the festival feel alive before it even began.

Our role extended beyond production. We designed and sold partnership concepts for brands that wanted to take part in the festival in a more meaningful way. Instead of logo placements, we created activations that built relevance and offered brands the chance to strengthen their message while producing content for their own future use.

The result was a festival that felt modern, intimate, and purposeful. A cultural event that grew through shared values and collaboration.