In collaboration with BBO, we produced all video content for the launch of Dr. Oetker’s new premium pizza line, Suprema. The goal was to present frozen pizza in a new light. Elevated and confident, designed for a modern audience. A premium product deserved premium marketing.

The campaign featured Jorma Uotinen, one of Finland’s most respected dancers and TV-personalities, and Sami Sykkö, a well-known style icon. Their presence gave the films a distinctive tone that blended style, humor, and credibility.

Alongside the main campaign films, we produced a series of organic social media videos featuring spontaneous street interviews, people tasting the pizza for the first time, and content from the launch events. Together, these created a natural, shareable layer that complemented the premium world of the main campaign.

We handled the full video production from concept adaptation and direction to cinematography and post-production, delivering across all digital and social platforms. The campaign gave Suprema a strong, modern entry into Finland’s food market and set a new standard for how frozen pizza can be seen.