From social media reach to cinematic fashion narratives

Client

CIFF, CPHFW

year

2024

Distribution

Organic Social Media, Print, PR

At Copenhagen Fashion Week 2025, we brought many distinct fashion narratives to life with campaigns that combined strategic reach and striking visuals.


For CIFF, Copenhagen’s leading international fashion fair, we captured the energy and trends of the event through a fast-paced social media campaign. From Reels to on-site coverage of shows, guests, and spaces, the content made the fashion fair’s experience tangible online. The goal was to increase CIFF’s digital visibility and to attract new audiences as well as brands to the event. The results speak for themselves: the campaign accumulated over

3.8 million views which boosted the content's visibility from 10 000 to over 650 000 views on average.


For Rolf Ekroth, we created an impactful video and lookbook for the Fall/Winter 2025 collection, reflecting the brand’s utilitarian, Nordic aesthetic. The cinematic visuals and atmospheric stills conveyed the rawness of northern winters, blending nostalgia with modernity and giving the collection a narrative depth that resonated with viewers.


We were also on site to document the shows of Marimekko and Baum und Pferdgarten, capturing the energy and the captivating looks as they came to life.

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