Case Study
Redefining Airport Dining with Finavia
Case Study: Redefining Airport Dining with Finavia
Introduction: Breaking the Airport Dining Stereotype
Dining at Helsinki Airport has been transformed into something truly memorable, reshaping the way travelers think about airport food. Forget the old clichés of pre-packaged meals and bland offerings—here, it’s all about freshness, quality, and variety. With 40 unique restaurants, cafés, and bars, the experience caters to every palate, whether you’re craving a gourmet dish, comforting classics, or something quick to grab on the go.
This transformation aligns with the airport’s recent renovations, elevating the entire travel experience. However, many passengers remained unaware of these exceptional dining options. Finavia partnered with Clutch to change that, creating a modular showcase video that highlights the vibrancy and quality of Helsinki Airport’s dining offerings, inviting travelers to rediscover the airport in a whole new way.
The Challenge: Balancing Individual and Collective Stories
Finavia sought to achieve three main objectives:
Showcasing All 40 Restaurants Equally: Every restaurant deserved its own spotlight while also contributing to broader messaging that benefited all venues.
Creating a Fair Concept: The campaign needed to ensure that all restaurants, cafés, and bars were given equal opportunities to shine, so none benefited disproportionately.
Highlighting Variety and Quality: Demonstrate the freshness and diversity of dining options while dispelling outdated notions of airport food.
Creating Modular Content: Build a video that could seamlessly adapt to multiple platforms, including large OOH screens, social media, and other digital formats.
Logistically, the project presented significant hurdles:
Airport Security: A Finavia escort was required at all times, even for bathroom breaks, making the schedule particularly tight.
Tight Timelines: Filming across 40 locations in just two weeks required precise coordination and efficiency.
Space Constraints: Small kitchen setups necessitated a lean crew and equipment without compromising visual quality.
Our Approach: Seamless Execution Through Collaboration
1. A Unified Vision
Finavia provided the vision, and Clutch turned it into a structured, modular concept. The final video combined:
Individual spotlights for each restaurant to emphasize their unique identities.
Broad, universal B-roll interwoven between restaurant segments, highlighting overarching themes of comfort, quality, and the seamless integration of dining into the travel experience.
This dual focus ensured that every restaurant benefited from equal representation while also contributing to the collective message of Helsinki Airport as a vibrant culinary destination. The concept was designed meticulously to ensure fairness, so all restaurants, cafés, and bars received balanced visibility without overshadowing one another.
2. Collaboration at Every Step
To ensure alignment, we worked closely with Finavia and individual restaurants throughout the process:
Pre-Production: 40 individual storyboards and scripts were developed to give every restaurant a unique spotlight while maintaining a consistent visual tone. Early meetings with all stakeholders ensured their input shaped the final product.
Flexibility and Feedback: We maintained open communication with Finavia and restaurant operators, ensuring any adjustments or concerns were addressed promptly.
3. Overcoming Logistical Challenges
Executing such a complex project required meticulous planning:
Streamlined Scheduling: Hundreds of emails and calls coordinated filming across 40 locations in just two weeks.
Security Compliance: The entire crew adhered to strict security protocols, ensuring smooth operations under constant supervision.
Compact Production: Leveraging a small yet skilled team and lightweight equipment allowed us to navigate tight spaces while achieving cinematic results.
The Final Product: A Modular Showcase of Excellence
The finished video is more than a showcase; it’s a storytelling masterpiece.
Visually Captivating: Designed for the massive 110-inch screens at Helsinki Airport’s security check area, the video captures travelers’ attention during moments of pause, immersing them in vibrant visuals and atmospheric storytelling.
Fair and Balanced Representation: By spotlighting each restaurant equally while connecting them through overarching messaging, the video created a cohesive yet inclusive narrative that benefited all participants.
Modular by Design: The video’s structure allows for easy adaptation:
Full-length versions for airport displays.
Shorter edits optimized for social media and digital advertising.
Customizable segments to suit specific audiences or platforms.
Engaging Calls to Action: Integrated QR codes encourage viewers to explore Finavia’s website, providing an accessible gateway to the full array of dining options.
By emphasizing freshness, quality, and variety, the video redefines how travelers perceive airport dining, making it an essential and enjoyable part of their journey.
Client Feedback: Flawless Execution, Unmatched Results
The feedback from Finavia and the participating restaurants was overwhelmingly positive. A testament to the project’s success, Finavia remarked:
"Kinda boring that we don’t have any ‘mess-up’ stories to share."
This lighthearted acknowledgment underscores the project’s seamless execution and the satisfaction of all stakeholders involved.
Key Takeaways: Why It Worked
Collaborative Planning: Involving all stakeholders early ensured alignment and buy-in at every step.
Attention to Detail: From 40 storyboards to precision scheduling, meticulous planning left no room for error.
Fair and Balanced Representation: Every restaurant was given its own moment in the spotlight while contributing to a unified narrative.
Modular Creativity: The adaptable format maximized the campaign’s utility, enabling Finavia to reach diverse audiences across platforms.
Exceptional Execution: Tight deadlines, complex logistics, and stringent security requirements were managed flawlessly, delivering a polished final product that exceeded expectations.
Conclusion: A New Standard for Airport Marketing
Through this campaign, Clutch and Finavia transformed perceptions of Helsinki Airport’s dining experience. By combining creative storytelling with a modular production approach, we delivered a campaign that resonated with travelers and stakeholders alike.
Case Study: Redefining Airport Dining with Finavia
Introduction: Breaking the Airport Dining Stereotype
Dining at Helsinki Airport has been transformed into something truly memorable, reshaping the way travelers think about airport food. Forget the old clichés of pre-packaged meals and bland offerings—here, it’s all about freshness, quality, and variety. With 40 unique restaurants, cafés, and bars, the experience caters to every palate, whether you’re craving a gourmet dish, comforting classics, or something quick to grab on the go.
This transformation aligns with the airport’s recent renovations, elevating the entire travel experience. However, many passengers remained unaware of these exceptional dining options. Finavia partnered with Clutch to change that, creating a modular showcase video that highlights the vibrancy and quality of Helsinki Airport’s dining offerings, inviting travelers to rediscover the airport in a whole new way.
The Challenge: Balancing Individual and Collective Stories
Finavia sought to achieve three main objectives:
Showcasing All 40 Restaurants Equally: Every restaurant deserved its own spotlight while also contributing to broader messaging that benefited all venues.
Creating a Fair Concept: The campaign needed to ensure that all restaurants, cafés, and bars were given equal opportunities to shine, so none benefited disproportionately.
Highlighting Variety and Quality: Demonstrate the freshness and diversity of dining options while dispelling outdated notions of airport food.
Creating Modular Content: Build a video that could seamlessly adapt to multiple platforms, including large OOH screens, social media, and other digital formats.
Logistically, the project presented significant hurdles:
Airport Security: A Finavia escort was required at all times, even for bathroom breaks, making the schedule particularly tight.
Tight Timelines: Filming across 40 locations in just two weeks required precise coordination and efficiency.
Space Constraints: Small kitchen setups necessitated a lean crew and equipment without compromising visual quality.
Our Approach: Seamless Execution Through Collaboration
1. A Unified Vision
Finavia provided the vision, and Clutch turned it into a structured, modular concept. The final video combined:
Individual spotlights for each restaurant to emphasize their unique identities.
Broad, universal B-roll interwoven between restaurant segments, highlighting overarching themes of comfort, quality, and the seamless integration of dining into the travel experience.
This dual focus ensured that every restaurant benefited from equal representation while also contributing to the collective message of Helsinki Airport as a vibrant culinary destination. The concept was designed meticulously to ensure fairness, so all restaurants, cafés, and bars received balanced visibility without overshadowing one another.
2. Collaboration at Every Step
To ensure alignment, we worked closely with Finavia and individual restaurants throughout the process:
Pre-Production: 40 individual storyboards and scripts were developed to give every restaurant a unique spotlight while maintaining a consistent visual tone. Early meetings with all stakeholders ensured their input shaped the final product.
Flexibility and Feedback: We maintained open communication with Finavia and restaurant operators, ensuring any adjustments or concerns were addressed promptly.
3. Overcoming Logistical Challenges
Executing such a complex project required meticulous planning:
Streamlined Scheduling: Hundreds of emails and calls coordinated filming across 40 locations in just two weeks.
Security Compliance: The entire crew adhered to strict security protocols, ensuring smooth operations under constant supervision.
Compact Production: Leveraging a small yet skilled team and lightweight equipment allowed us to navigate tight spaces while achieving cinematic results.
The Final Product: A Modular Showcase of Excellence
The finished video is more than a showcase; it’s a storytelling masterpiece.
Visually Captivating: Designed for the massive 110-inch screens at Helsinki Airport’s security check area, the video captures travelers’ attention during moments of pause, immersing them in vibrant visuals and atmospheric storytelling.
Fair and Balanced Representation: By spotlighting each restaurant equally while connecting them through overarching messaging, the video created a cohesive yet inclusive narrative that benefited all participants.
Modular by Design: The video’s structure allows for easy adaptation:
Full-length versions for airport displays.
Shorter edits optimized for social media and digital advertising.
Customizable segments to suit specific audiences or platforms.
Engaging Calls to Action: Integrated QR codes encourage viewers to explore Finavia’s website, providing an accessible gateway to the full array of dining options.
By emphasizing freshness, quality, and variety, the video redefines how travelers perceive airport dining, making it an essential and enjoyable part of their journey.
Client Feedback: Flawless Execution, Unmatched Results
The feedback from Finavia and the participating restaurants was overwhelmingly positive. A testament to the project’s success, Finavia remarked:
"Kinda boring that we don’t have any ‘mess-up’ stories to share."
This lighthearted acknowledgment underscores the project’s seamless execution and the satisfaction of all stakeholders involved.
Key Takeaways: Why It Worked
Collaborative Planning: Involving all stakeholders early ensured alignment and buy-in at every step.
Attention to Detail: From 40 storyboards to precision scheduling, meticulous planning left no room for error.
Fair and Balanced Representation: Every restaurant was given its own moment in the spotlight while contributing to a unified narrative.
Modular Creativity: The adaptable format maximized the campaign’s utility, enabling Finavia to reach diverse audiences across platforms.
Exceptional Execution: Tight deadlines, complex logistics, and stringent security requirements were managed flawlessly, delivering a polished final product that exceeded expectations.
Conclusion: A New Standard for Airport Marketing
Through this campaign, Clutch and Finavia transformed perceptions of Helsinki Airport’s dining experience. By combining creative storytelling with a modular production approach, we delivered a campaign that resonated with travelers and stakeholders alike.
Case Study: Redefining Airport Dining with Finavia
Introduction: Breaking the Airport Dining Stereotype
Dining at Helsinki Airport has been transformed into something truly memorable, reshaping the way travelers think about airport food. Forget the old clichés of pre-packaged meals and bland offerings—here, it’s all about freshness, quality, and variety. With 40 unique restaurants, cafés, and bars, the experience caters to every palate, whether you’re craving a gourmet dish, comforting classics, or something quick to grab on the go.
This transformation aligns with the airport’s recent renovations, elevating the entire travel experience. However, many passengers remained unaware of these exceptional dining options. Finavia partnered with Clutch to change that, creating a modular showcase video that highlights the vibrancy and quality of Helsinki Airport’s dining offerings, inviting travelers to rediscover the airport in a whole new way.
The Challenge: Balancing Individual and Collective Stories
Finavia sought to achieve three main objectives:
Showcasing All 40 Restaurants Equally: Every restaurant deserved its own spotlight while also contributing to broader messaging that benefited all venues.
Creating a Fair Concept: The campaign needed to ensure that all restaurants, cafés, and bars were given equal opportunities to shine, so none benefited disproportionately.
Highlighting Variety and Quality: Demonstrate the freshness and diversity of dining options while dispelling outdated notions of airport food.
Creating Modular Content: Build a video that could seamlessly adapt to multiple platforms, including large OOH screens, social media, and other digital formats.
Logistically, the project presented significant hurdles:
Airport Security: A Finavia escort was required at all times, even for bathroom breaks, making the schedule particularly tight.
Tight Timelines: Filming across 40 locations in just two weeks required precise coordination and efficiency.
Space Constraints: Small kitchen setups necessitated a lean crew and equipment without compromising visual quality.
Our Approach: Seamless Execution Through Collaboration
1. A Unified Vision
Finavia provided the vision, and Clutch turned it into a structured, modular concept. The final video combined:
Individual spotlights for each restaurant to emphasize their unique identities.
Broad, universal B-roll interwoven between restaurant segments, highlighting overarching themes of comfort, quality, and the seamless integration of dining into the travel experience.
This dual focus ensured that every restaurant benefited from equal representation while also contributing to the collective message of Helsinki Airport as a vibrant culinary destination. The concept was designed meticulously to ensure fairness, so all restaurants, cafés, and bars received balanced visibility without overshadowing one another.
2. Collaboration at Every Step
To ensure alignment, we worked closely with Finavia and individual restaurants throughout the process:
Pre-Production: 40 individual storyboards and scripts were developed to give every restaurant a unique spotlight while maintaining a consistent visual tone. Early meetings with all stakeholders ensured their input shaped the final product.
Flexibility and Feedback: We maintained open communication with Finavia and restaurant operators, ensuring any adjustments or concerns were addressed promptly.
3. Overcoming Logistical Challenges
Executing such a complex project required meticulous planning:
Streamlined Scheduling: Hundreds of emails and calls coordinated filming across 40 locations in just two weeks.
Security Compliance: The entire crew adhered to strict security protocols, ensuring smooth operations under constant supervision.
Compact Production: Leveraging a small yet skilled team and lightweight equipment allowed us to navigate tight spaces while achieving cinematic results.
The Final Product: A Modular Showcase of Excellence
The finished video is more than a showcase; it’s a storytelling masterpiece.
Visually Captivating: Designed for the massive 110-inch screens at Helsinki Airport’s security check area, the video captures travelers’ attention during moments of pause, immersing them in vibrant visuals and atmospheric storytelling.
Fair and Balanced Representation: By spotlighting each restaurant equally while connecting them through overarching messaging, the video created a cohesive yet inclusive narrative that benefited all participants.
Modular by Design: The video’s structure allows for easy adaptation:
Full-length versions for airport displays.
Shorter edits optimized for social media and digital advertising.
Customizable segments to suit specific audiences or platforms.
Engaging Calls to Action: Integrated QR codes encourage viewers to explore Finavia’s website, providing an accessible gateway to the full array of dining options.
By emphasizing freshness, quality, and variety, the video redefines how travelers perceive airport dining, making it an essential and enjoyable part of their journey.
Client Feedback: Flawless Execution, Unmatched Results
The feedback from Finavia and the participating restaurants was overwhelmingly positive. A testament to the project’s success, Finavia remarked:
"Kinda boring that we don’t have any ‘mess-up’ stories to share."
This lighthearted acknowledgment underscores the project’s seamless execution and the satisfaction of all stakeholders involved.
Key Takeaways: Why It Worked
Collaborative Planning: Involving all stakeholders early ensured alignment and buy-in at every step.
Attention to Detail: From 40 storyboards to precision scheduling, meticulous planning left no room for error.
Fair and Balanced Representation: Every restaurant was given its own moment in the spotlight while contributing to a unified narrative.
Modular Creativity: The adaptable format maximized the campaign’s utility, enabling Finavia to reach diverse audiences across platforms.
Exceptional Execution: Tight deadlines, complex logistics, and stringent security requirements were managed flawlessly, delivering a polished final product that exceeded expectations.
Conclusion: A New Standard for Airport Marketing
Through this campaign, Clutch and Finavia transformed perceptions of Helsinki Airport’s dining experience. By combining creative storytelling with a modular production approach, we delivered a campaign that resonated with travelers and stakeholders alike.
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