Permission to Electrify

The Electrical Workers Union sought to attract younger members and highlight the benefits of union membership through an engaging and creative campaign. The goal was to celebrate the pride and expertise of electricians while connecting with new audiences through fresh and unexpected storytelling.

In collaboration with Berry Creative, who developed the campaign's umbrella concept, we brought their vision to life through visually impactful video concepts. Infused with humor, irony, and cinematic storytelling, the videos used playful spy aesthetics—think James Bond meets Nordic Noir—to deliver an entertaining yet empowering message.

Our contributions included producing three unique social media ads and adapting the visuals into roll-ups, posters, and hero images, ensuring the campaign resonated across all touchpoints.